Artificial intelligence: automation, GEO and website integration

Artificial intelligence can lighten your team’s repetitive work, make your website visible in the answers of AI assistants and add features to it that rely on AI.

Automating your processes

Some of your team’s repetitive tasks, such as data entry, sorting information or preparing documents, can be handed over to AI. The work starts by looking at how you do things; automation then covers the steps that lend themselves to it, with human checks wherever they are still needed.

GEO: getting cited by AI assistants

ChatGPT, Perplexity, Gemini or Google’s AI overviews increasingly answer questions directly, citing a handful of websites. GEO (Generative Engine Optimization) aims to make your content clear and structured enough to be understood and picked up in those answers. It starts with an audit of your current presence, then covers page structure, structured data and texts.

AI in your website

The website itself can rely on AI, for example for natural-language search across your content, an assistant that answers visitors based on your pages, or help with writing and translation in the back office.